By enlightening, empowering and enabling marketers, the MMA shapes future success, while propelling business growth today.
Ponder the future of data accuracy and customer experience with global thought leaders and deep dive into proven and peer driven best cases.
MMA Experience Next 2019: Customers of Future
December 17, Tuesday 08:00 - 12:00 - Ferko Signature Levent
The marketing revolution we have all witnessed is about to explode with the spread of 5G, AI, and other emerging technologies. Add a growing generation of screenagers on the cusp of entering the workforce and mobile obsessed consumers to the mix, and you have a once-in-an-era transformation in the way brands and their customers interact.
Over the last two years, the MMA, set out to rethink the world of marketing attribution to provide better measurements, tools and confidence in connecting marketing to business outcomes. MMA Experience Next is a half day event bringing together marketers, attribution and experience thought-leaders to discuss and define the future of marketing measurement and experience acceleration tools that will lead the way.
With a quest for a more accurate and useful marketing data, our speakers will share the latest methodologies, discuss the challenges and workarounds marketers face to accessing data and explore what data accuracy and transparency really mean. Attendees will also learn about the complexity of multi-touch attribution (MTA), seamless customer experience journey why it’s so critical and the new approaches and solutions to optimize your marketing allocations and increase ROI.
Join us for our first marketers only and invitation only half day event at stylish Ferko Building in Levent.