ABOUT

The MMA is the world’s leading global non-profit trade association comprised of more than 800 member companies, from nearly fifty countries around the world. MMA Member companies hail from every faction of the mobile media ecosystem. Our consortium includes brand marketers, agencies, enabling technologies, media companies and others. The MMA’s mission is to accelerate the transformation and innovation of marketing through mobile, driving business growth with closer and stronger consumer engagement.

İTÜ ARI Teknokent ARI 4 Binası No.2 Maslak

mma.turkey@mmaglobal.com

Mobile: +90 (532) 4427083

Mobile: +90 (532) 5808046

  • MMA Turkey
  • MMA Turkey
  • MMA Turkey
 

By enlightening, empowering and enabling marketers, the MMA shapes future success, while propelling business growth today.

Ponder the future of data accuracy and customer experience with global thought leaders and deep dive into proven and peer driven best cases.

SPEAKERS

ANDREAS HEIZ
Director Customer Intelligence Solutions, SAS
CİHANGİR ÇETİNTIRNAK
Digital Channels and Growth Marketing Manager, Pegasus Airlines
ERDEM TOLON
Deputy General Manager
Kantar Media
KINA DEMİREL
Marketing Communications & CRM Director, Migros
MELİS ERTEM
Regional Director Turkey & MENA, MMA
NAZIM ERDOĞAN
CMO
Sahibinden.com
TAYFUN TOPKOÇ
General Manager, Turkey & Central Asia, SAS
VAS BAKOPOULOS
SVP- Head of Research & Measurement, MMA
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MMA Experience Next 2019: Customers of Future
December 17, Tuesday 08:00 - 12:00 - Ferko Signature Levent

The marketing revolution we have all witnessed is about to explode with the spread of 5G, AI, and other emerging technologies. Add a growing generation of screenagers on the cusp of entering the workforce and mobile obsessed consumers to the mix, and you have a once-in-an-era transformation in the way brands and their customers interact.


Over the last two years, the MMA, set out to rethink the world of marketing attribution to provide better measurements, tools and confidence in connecting marketing to business outcomes. MMA Experience Next is a half day event bringing together marketers, attribution and experience thought-leaders to discuss and define the future of marketing measurement and experience acceleration tools that will lead the way.


With a quest for a more accurate and useful marketing data, our speakers will share the latest methodologies, discuss the challenges and workarounds marketers face to accessing data and explore what data accuracy and transparency really mean. Attendees will also learn about the complexity of multi-touch attribution (MTA), seamless customer experience journey why it’s so critical and the new approaches and solutions to optimize your marketing allocations and increase ROI.
 

Join us for our first marketers only and invitation only half day event at stylish Ferko Building in Levent.

Presenting Partner

Media Partner

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VENUE

 

Esentepe, Büyükdere Cd.

No:175, 34394 Şişli/İstanbul