ABOUT

The MMA is the world’s leading global non-profit trade association comprised of more than 800 member companies, from nearly fifty countries around the world. MMA Member companies hail from every faction of the mobile media ecosystem. Our consortium includes brand marketers, agencies, enabling technologies, media companies and others. The MMA’s mission is to accelerate the transformation and innovation of marketing through mobile, driving business growth with closer and stronger consumer engagement.

İTÜ ARI Teknokent ARI 4 Binası No.2 Maslak

mma.turkey@mmaglobal.com

Mobile: +90 (532) 4427083

Mobile: +90 (532) 5808046

  • MMA Turkey
  • MMA Turkey
  • MMA Turkey

Agenda

REGISTRATION & BREAKFAST

08:00 - 09:00

Regional Director, Turkey & MENA 

MMA

MELİS ERTEM

09:00 - 09:15

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Welcome and Opening Remarks

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General Manager, Turkey & Central Asia

SAS

TAYFUN TOPKOÇ

09:15 - 09:45

Future of Marketing with Data

SVP- Head of Research & Measurement,

MMA Global

VAS BAKOPOULOS

Overseing multi-million dollar programs and cutting edge research in areas of attribution, ad effectiveness, viewability and Fraud.Rethinking the world of marketing measurement and attribution, Vas is in charge of the largest Global Trade Association on Mobile, MMA's Research & Insights. In his session Vas will show us a new way of rethinking marketing measurement, attribution and data strategies.

09:45 - 10:15

Customer Centric Digital Channel Management in Aviation

CİHANGİR ÇETİNTIRNAK

Digital Channels and Growth Marketing Manager,

Pegasus Airlines

COFFEE BREAK

10:15 - 10:35

Organizations nowadays are going through digitalization processes. There are different reasons for this, however there are some that are common, such as not to be behind the competition. Sir Timothy Clark, CEO of Emirates Airlines once said that every organization is going through a digital transformation now, whether they know it or not. The key challenge is to avoid creation of a new silo, detached from the existing customer processes and data, as the only way to have the holistic view on customer journey is to connect two worlds, the digital and traditional. The presentation will focus on how SAS and its 360 Customer Intelligence solution, along with the decisioning platform help organization in introducing the hybrid marketing approach, where the online and offline data connects.

Relevant, personalized and seamless customer experiences across different devices and multiple channels can seem like a real challenge. This session will show you an easier way to tackle this problem – with machine learning algorithm that works in the background without you even noticing.

10:35- 11:15

 The Path Towards Optimizing Customer Journeys and Customer Experience in 2030

ANDREAS HEIZ

Director Customer Intelligence Solutions, SAS

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Comprimised of different industry CMOs, this session will focus on the core need of modern marketeers on connecting digital and physical worlds and marketeers' best practices.

11:15 - 12:00

PANEL: Future of Customer

ERDEM TOLON

Deputy General Manager

Kantar Media

KINA DEMİREL

Marketing Communications & CRM Director

Migros

NAZIM ERDOĞAN

CMO

Sahibinden.com

12:00 - 12:10

Closing Remarks

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Managing Director, EMEA

MMA

CHRIS BABAYODE