Regional Marketing Director, Middle East, Turkey and Eastern Europe
NURCAN BIÇAKÇI ARCAN
09:15 - 09:45
Future of Marketing with Data
SVP- Head of Research & Measurement,
Overseing multi-million dollar programs and cutting edge research in areas of attribution, ad effectiveness, viewability and Fraud.Rethinking the world of marketing measurement and attribution, Vas is in charge of the largest Global Trade Association on Mobile, MMA's Research & Insights. In his session Vas will show us a new way of rethinking marketing measurement, attribution and data strategies.
09:45 - 10:15
Customer Centric Digital Channel Management in Aviation
Digital Channels and Growth Marketing Manager,
10:15 - 10:35
Organizations nowadays are going through digitalization processes. There are different reasons for this, however there are some that are common, such as not to be behind the competition. Sir Timothy Clark, CEO of Emirates Airlines once said that every organization is going through a digital transformation now, whether they know it or not. The key challenge is to avoid creation of a new silo, detached from the existing customer processes and data, as the only way to have the holistic view on customer journey is to connect two worlds, the digital and traditional. The presentation will focus on how SAS and its 360 Customer Intelligence solution, along with the decisioning platform help organization in introducing the hybrid marketing approach, where the online and offline data connects.
Relevant, personalized and seamless customer experiences across different devices and multiple channels can seem like a real challenge. This session will show you an easier way to tackle this problem – with machine learning algorithm that works in the background without you even noticing.
The Path Towards Optimizing Customer Journeys and Customer Experience in 2030
Director Customer Intelligence Solutions, SAS
Head of Customer Advisory, Turkey & Central Asia,
Comprimised of different industry CMOs, this session will focus on the core need of modern marketeers on connecting digital and physical worlds and marketeers' best practices.